All case studies
FOOD & BEVERAGE
Cutting Custom Sandwich Ticket Times from 18 to 6 Minutes with Smart Kitchen Routing
A family owned deli sandwich shop saw lunch lines stall for 18 minutes due to highly customized orders with multiple modifiers. By deploying a smart Kitchen Display System with complexity based routing and parallel prep ticketing, they cut average ticket time to 6 minutes, increased lunch turnover by 42%, and reduced order errors by 78% without adding kitchen staff.
React.jsNode.jsExpress.jsMongoDBSocket.IOTailwind CSS
View live product
01 — Challenge
Challenge
The business operated as a high volume sandwich shop offering extensive customization across subs, wraps, and paninis. Customers could choose from a wide range of bread types, proteins, cheeses, vegetables, and sauces, resulting in a highly flexible menu with over one million possible combinations. While this customization was a key selling point, it created serious operational strain during peak hours.
The kitchen relied on a traditional paper ticket system with no intelligence around order complexity or prioritization. All tickets printed in sequence, meaning simple sandwiches often waited behind highly complex orders that required significantly more preparation time. This created unnecessary delays and inconsistent service speed.
Orders with multiple modifications frequently resulted in preparation mistakes, as staff struggled to accurately interpret long ticket instructions under pressure. This led to a high remake rate, increased food waste, and customer dissatisfaction.
The business needed a system that could understand order complexity, intelligently route tickets, and enable parallel preparation to improve both speed and accuracy.Humanize 161 words
02 — Approach & delivery
Approach & delivery
The deployment was executed over a fourteen day rollout, designed specifically to eliminate paper based ticketing and introduce a structured, intelligent kitchen workflow. The system introduced three core improvements: complexity based routing, parallel prep ticketing, and a customer facing order tracker.
We began by replacing traditional paper ticket printers with smart Kitchen Display Screens installed at every sandwich station. Each screen was directly integrated with the POS system, ensuring that every order entered the kitchen in real time with structured metadata instead of unorganized paper slips.
The first major innovation was complexity based routing. Every order is analyzed instantly based on its modifier count and customization depth. Simple sandwiches with three or fewer modifiers are classified as low complexity and routed to a dedicated rapid assembly station. Orders with four to five modifiers are classified as medium complexity and routed to the main preparation line. Any order with six or more modifiers, such as multiple protein selections, special bread instructions, additional sauces, and temperature customizations, is flagged as high complexity and routed to a specialized build station operated by the most experienced staff member.
This routing logic solved a major operational bottleneck where complex orders previously slowed down the entire queue. Instead of a single linear workflow, the system created parallel execution paths that matched order complexity with the appropriate skill level, improving both speed and accuracy.
The second innovation was parallel prep ticketing. In the previous system, multiple tickets printed together were handled sequentially, which meant some customers experienced unnecessary delays even when kitchen capacity was available. We redesigned this logic so that incoming orders are displayed simultaneously across all stations and dynamically assigned based on real time workload distribution.
This allowed multiple sandwiches from the same order batch to be prepared in parallel across different stations. For example, while one staff member prepared a simple sandwich on the rapid line, another handled a medium complexity order on the main line, and a third prepared a high complexity build. This synchronization reduced total order completion time significantly.
We also introduced an advanced pre preparation trigger system. As soon as an order is placed at the counter, the system sends background preparation alerts to the kitchen. This allows staff to begin slicing proteins, preparing ingredients, and preheating components before the ticket even appears on the main screen. By the time the order reaches the KDS, much of the groundwork is already completed, reducing idle time and improving throughput during peak hours.
The third major component was a customer facing order tracker, installed above the pickup counter. Each order is assigned a unique number and displayed with a real time progress indicator. Customers can see exactly where their order is in the preparation cycle, including stages such as received, preparing, assembling, and ready for pickup.
This transparency significantly reduced counter congestion, as customers no longer needed to repeatedly ask for order status updates. It also improved customer patience during high complexity orders, as delays were now visible and understandable.
To ensure smooth adoption, all kitchen staff underwent structured training across five sandwich makers. Rapid line staff were trained to prioritize speed and consistency, while complex station staff focused on precision and handling detailed orders. Audio alerts were added to notify staff when an order was completed, reducing the need for constant screen monitoring.
We also implemented a remake tracking system. Every time a sandwich was remade, the system recorded the exact reason, such as missing ingredients, incorrect bread selection, or preparation errors. Within thirty days, this data was used to identify the three most common failure points, allowing targeted retraining and process correction.
Ready to discuss your initiative?
We scope, build, and ship — tell us what you're working on and we'll share relevant references.
