Web Development
Shopify development costs range from $2,000 for a store audit to $55,000 for a headless Shopify storefront with Next.js. A custom Shopify theme costs $8,000-$22,000 (5-9 weeks). A Shopify Plus implementation with Checkout Extensibility, B2B, and ERP integration costs $12,000-$35,000 (6-10 weeks). A custom Shopify app costs $10,000-$40,000. All pricing is fixed after a free strategy session.
Shopify Plus ($2,300+/month) is the enterprise tier. Key Plus-only capabilities: Checkout Extensibility (custom checkout UI and validation), Shopify B2B (company accounts with customer-specific price lists, purchase order payment), Shopify Flow (workflow automation), Launchpad (scheduled flash sales), unlimited staff accounts, lower transaction fees (0.15% vs 2.0% on Basic), and expansion stores. Breakeven where fee savings offset higher cost is typically $80,000 GMV/month.
Checkout Extensibility is Shopify's composable checkout customization system for Plus merchants, which replaced deprecated checkout.liquid in August 2024. It enables custom UI extensions (React components at specific checkout positions), post-purchase extensions (one-click upsells, surveys), order status page extensions, checkout validation (server-side business rule enforcement), and branding customization. Stores still using checkout.liquid are on deprecated functionality and should migrate as a priority.
A custom Shopify theme takes 5-9 weeks. Theme customization takes 2-4 weeks. Shopify Plus implementation takes 6-10 weeks. Migration from WooCommerce takes 4-8 weeks. Headless Shopify takes 7-12 weeks. Factors affecting timeline: design provided or required, number of custom sections, ERP integration complexity, and data migration inclusion. ClickMasters delivers staging demos every 2 weeks.
Yes. WooCommerce to Shopify migration covers: product, variant, image, metafield export/import; customer account migration with password reset on first login; historical order migration; 301 redirect mapping (every WooCommerce URL to Shopify equivalent non-negotiable for SEO); new Shopify theme development; and parallel operation until validation before DNS cutover.
Common fixes: unoptimized hero images (WebP, preload, srcset), app JavaScript bloat (audit and remove low-ROI apps, defer non-critical scripts), render-blocking fonts (font-display: swap, preconnect), theme code size (remove unused CSS/JS sections), layout shift from apps (explicit placeholder dimensions, load embeds below fold). ClickMasters audits per page type, prioritizes fixes by revenue impact, and delivers Core Web Vitals "Good" thresholds.
Shopify B2B is a native Shopify Plus feature enabling wholesale sales without a separate platform. Capabilities: company accounts (multiple locations and contacts per company), price lists (percentage discounts or fixed prices per company), payment terms (Net 30/60/90 with automatic invoices), draft orders (sales reps create, customers review and place), purchase order collection (PO number captured at checkout), and minimum order requirements enforced at cart.
Yes. ClickMasters builds three types: embedded apps (custom interfaces embedded in Shopify admin via App Bridge), theme app extensions (custom blocks that survive theme updates without code editing), and checkout extensions (custom UI and validation via Checkout Extensibility). Custom apps are appropriate when no App Store app meets requirements, when a unique business process needs admin embedding, or when tight ERP/CRM integration requires bespoke data flow.
Shopify is a hosted, managed platform no server maintenance, security patches, or hosting performance concerns. It is better for brands that want to focus on selling rather than managing infrastructure. WooCommerce offers more data ownership and flexibility but requires ongoing maintenance and hosting management.
Shopify Plus is recommended for brands doing over $1M GMV or requiring advanced B2B features, custom checkouts, Checkout Extensibility, or dedicated enterprise support. We help evaluate ROI based on your specific requirements including transaction fee savings analysis.
