What is the difference between web design and web development?
Web design is the discipline of defining how a website looks, feels, and guides user behaviour the visual hierarchy, layout, typography, colour, interaction patterns, and conversion architecture. It is primarily done in Figma (or other design tools) and results in a visual specification that developers implement. Web development is the engineering discipline of building the working website writing HTML, CSS, JavaScript, and connecting to backend systems. A professional B2B website project requires both: design first (to ensure the conversion architecture and visual system are correct before any code is written) and development second (to implement the designs accurately, with the performance, accessibility, and SEO standards required for a production website). ClickMasters offers design-only engagements, development-only engagements, and combined design + development engagements.
How much does B2B website design cost?
B2B website design costs range from $3,000 for a website design audit to $40,000 for a complete website redesign with messaging workshop, analytics audit, and A/B rollout strategy. A 5-10 page B2B website design in Figma costs $8,000-22,000 and takes 3-6 weeks. A 10-20 page website with design system costs $14,000-35,000. A SaaS marketing website design costs $12,000-30,000. Landing page design costs $3,000-8,000. Combined design and development (ClickMasters designs and builds) costs $20,000-70,000.
What deliverables do I receive from a web design engagement?
A ClickMasters web design engagement delivers: a Figma design file with all pages at all breakpoints (mobile 375px, tablet 768px, desktop 1280px), a component library (all reusable UI elements with all interactive states documented), design tokens (colour palette, typography scale, spacing system ready for CSS variable or Tailwind configuration), interaction specifications (annotations on any non-obvious behaviour hover states, transitions, conditional logic), asset exports (SVGs, icons, images in correct formats and resolutions), and a WCAG 2.1 AA accessibility audit report confirming contrast ratios and interactive element accessibility. For design + development engagements, the Figma file is configured for developer mode engineers can inspect any element and extract exact values.
How long does web design take?
A landing page design takes 1-3 weeks. A 5-10 page B2B website design takes 3-6 weeks. A 10-20 page website with design system takes 5-9 weeks. A full website redesign (analytics audit, messaging workshop, redesign, SEO preservation strategy) takes 5-10 weeks. Timeline depends on: number of unique page templates (a 20-page website with 5 unique templates takes less time than a 20-page website with 15 unique templates), whether a messaging workshop is included (adds 1 week), stakeholder review cycles (ClickMasters designs to a tight brief and presents at each milestone unlimited revision cycles are not included), and asset availability (providing brand guidelines, approved photography, and copy reduces design time significantly).
